Apple unveils iPhone 17 series, AirPods Pro 3 with live translation, Apple Watch Series 11 with hypertension tracking, and revolutionary iPhone Air. Full breakdown of prices, features, and release dates.
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Everything Announced – iPhone 17, AirPods Pro 3, Apple Watch & More
At its September 2025 event, Apple made its biggest leap yet, unveiling a groundbreaking lineup headlined by a completely redesigned iPhone family, revolutionary AirPods Pro with live translation, and life-saving health features in the Apple Watch. Here’s everything announced.
AirPods Pro 3: Breakthrough Audio and Live Translation
The next generation of the world’s most popular headphones is here. AirPods Pro 3 deliver a monumental leap in audio performance and innovative new capabilities.
- Revolutionary Sound: A custom multi-port acoustic architecture provides breathtaking spatial audio, wider soundstage, transformed bass, and stunning vocal focus across music, shows, and calls.
- Best-in-Class ANC: New foam-infused ear tips, ultra-low-noise mics, and advanced computational audio combine to deliver twice the Active Noise Cancellation of the previous generation. For original AirPods Pro users, it’s four times more effective.
- Live Translation: A game-changer for communication. Powered by Apple Intelligence, a simple gesture activates real-time translation during conversations. It works one-on-one and is even more powerful when both people are wearing AirPods Pro 3.
- Perfect Fit & Fitness: Redesigned from over 10,000 ear scans, each AirPod is smaller and shaped to the natural ear canal for superior stability. They are also more durable with IP57 sweat and water resistance. A new integrated heart rate sensor turns them into a powerful fitness tool, tracking workouts directly from the Fitness app with an AI-powered Workout Buddy for motivation.
- Battery Life: 8 hours of listening with ANC (up from 6) and a huge 10 hours in Transparency mode for hearing aid users.
- Price & Availability: $249. Pre-order today, available September 19.
Apple Watch Series 11, SE 3, and Ultra 3: Advanced Health and Connectivity
Apple Watch becomes more essential than ever with new health screenings, connectivity, and durability across three new models.
Apple Watch Series 11:
- Durability: 2x more scratch-resistant with a new atomic-level ceramic coating on Ion-X glass.
- Connectivity: 5G cellular is now included for faster performance and better coverage.
- Health Breakthroughs:
- Hypertension Notifications: A groundbreaking feature that analyzes optical heart sensor data over 30-day periods to alert users to possible chronic high blood pressure—a silent killer affecting 1.3 billion adults. Expected to notify over 1 million undiagnosed people in its first year. FDA clearance expected soon.
- Sleep Score: Provides a nightly score and classification based on duration, consistency, wake-ups, and sleep stages, with guidance from the World Sleep Society.
- Battery Life: 24 hours, enabling all-day and all-night wear.
- Price: Starts at $399.
Apple Watch SE 3:
- New Features: Gets the powerful S10 chip, bringing an Always-On display to SE for the first time. Also supports gestures (double tap, wrist flick), wrist temperature sensing, sleep apnea notifications, sleep score, and the ability to play media directly from the speaker.
- Fast Charging: Charges 2x faster; 15 minutes provides 8 hours of use.
- Price: Starts at $249.
Apple Watch Ultra 3:
- Display: The largest display ever on an Apple Watch with thinner borders and improved readability at an angle.
- Satellite Connectivity: A massive leap. Enables Emergency SOS via satellite, Messages, and Find My off the grid, thanks to a redesigned antenna with double the signal strength.
- Battery Life: 42 hours.
- Price: Starts at $799.
All watches are available for pre-order today and launch September 19.
The All-New iPhone Lineup: iPhone 17, iPhone Air, and iPhone 17 Pro

Apple completely reinvented the iPhone with four distinct models designed for every user.
iPhone 17: The New Standard
- Design: New 6.3-inch display with thinner borders, in Lavender, Mist Blue, Black, White, and Sage.
- Display: ProMotion (120Hz) and Always-On for the first time in the non-Pro line. 3000 nits peak brightness. Ceramic Shield 2 offers 3x better scratch resistance.
- Performance: A19 chip with a 6-core CPU, 5-core GPU, and improved Neural Engine for Apple Intelligence.
- Cameras: 48MP Dual Fusion system (Main + Ultra Wide) and a revolutionary 18MP Center Stage front camera with a square sensor. This allows for high-resolution photos in any orientation (portrait/landscape) without rotating the phone. It automatically expands and rotates to fit people in the shot.
- Battery: All-day life with 8 more hours of video playback than iPhone 16. Faster charging: 50% in 20 minutes.
- Price: Starts at $799 with 256GB storage.

iPhone Air: The Impossibly Thin Pro

- Design: The thinnest iPhone ever at 5.6mm, with a frame made from 80% recycled spacecraft-grade titanium and Ceramic Shield on both front and back.
- Performance: A19 Pro chip with Apple’s first fully custom-designed connectivity stack: the N1 chip (Wi-Fi 7, Bluetooth 6, Thread) and the C1X modem (2x faster than C1, 30% more efficient).
- Cameras: A single 48MP Fusion camera that acts as multiple cameras (Main, 2x Telephoto) through computational photography. Features the new Center Stage front camera.
- eSIM Only: Designed to be eSIM-only worldwide to maximize internal space for the battery.
- Accessories: New low-profile MagSafe Battery that provides up to 40 hours of total video playback when attached.
- Price: Starts at $999.

iPhone 17 Pro: Redesigned for Maximum Performance
- Design: A new forged aluminum unibody in Refined Silver, Deep Blue, and Cosmic Orange. It integrates a vapor chamber cooling system for sustained performance, making it 20x more thermally conductive than titanium.
- Performance: The A19 Pro chip delivers 40% better sustained performance than iPhone 16 Pro, ideal for gaming, AI, and pro apps.
- Cameras: A full 48MP Fusion system on all three rear cameras for the first time.
- New 48MP Telephoto: Offers a 4x (100mm) and 8x (200mm) optical zoom—the longest ever on an iPhone—with a 56% larger sensor.
- Pro Video: Adds ProRes RAW capture and Genlock support for professional multi-camera synchronization.
- Battery: The largest battery ever in an iPhone, with the Pro Max achieving 39 hours of video playback (eSIM models).
- Storage: Now available in a 2TB configuration for the Pro Max.
- Price: Starts at $1,099.

All new iPhones start with 256GB of storage. Pre-orders start this Friday, September 12, with availability on September 19.
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