Recently, while browsing the Microsoft Store, some users have reported that ads started appearing at the bottom of the screen even after leaving the store. These ads sometimes persist despite using ad blockers and anti-tracking software, leading many to wonder whether they originate from Microsoft itself.
Problem Description
- Ads appear on the desktop or taskbar, not just within the Microsoft Store app.
- Standard ad-blockers and anti-tracking tools do not block these ads.
- The issue seems linked to Microsoft’s built-in promotion system, possibly tied to app suggestions, Xbox Game Pass promotions, or Windows features like Spotlight.
Possible Causes
- Microsoft Store Promotions
- Windows sometimes pushes promotional banners for apps, games, or subscriptions directly through the store’s integration.
- Windows 11 Ads / Suggestions
- Windows 11 can show tips, tricks, and app suggestions in the Start Menu or taskbar.
- Even with third-party blockers, some system-level ads are not blocked because they are delivered internally.
- Microsoft Account-Linked Recommendations
- If signed into a Microsoft account, the system may personalize ad content based on your recent browsing or app activity.
How to Reduce or Remove These Ads
1. Turn Off Microsoft Store Suggestions
- Open Settings > Personalization > Start.
- Turn off Show suggestions occasionally in Start.
2. Disable Tips, Tricks, and Recommendations
- Open Settings > System > Notifications & actions.
- Turn off Get tips, tricks, and suggestions as you use Windows.
3. Limit Microsoft Advertising ID
- Open Settings > Privacy & Security > General.
- Turn off Let apps use advertising ID for experiences across apps.
4. Check for Store App Updates
- Make sure the Microsoft Store app is updated to the latest version.
- Sometimes old versions can behave oddly with ad placements.
5. Clear Store Cache
- Press Win + R, type
wsreset.exe, and press Enter. - This resets the Microsoft Store cache and can remove residual ad triggers.
Additional Notes
- Ad blockers generally do not block system-level ads that are baked into Windows or Microsoft Store.
- These ads are legitimate Microsoft promotions, so some users report that they are unavoidable unless you modify system settings as described.
- If persistent, consider reporting feedback via Feedback Hub:
Win + F > Apps > Microsoft Store.
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