When a legendary creator like Hideo Kojima speaks, the gaming industry listens. So, is the gaming industry truly afraid of new ideas? Kojima’s recent critique suggests a growing problem of creative stagnation, where big-budget games are starting to look and feel indistinguishable from one another.
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In a recent interview, the mind behind Metal Gear Solid and Death Stranding expressed his concern over a lack of originality in modern games. He argues that many studios are choosing safe, repetitive formulas over the creative risks that push the medium forward. This isn’t just about storytelling, but the very visuals and systems that define gameplay.
💸 Why Big Budgets Might Be Stifling Creativity
According to Kojima, a major reason for this trend is the sheer cost of AAA gaming. With production budgets often soaring past $100 million, publishers are naturally hesitant to back unconventional concepts. This financial pressure leads studios to rely on proven, familiar formulas—like third-person open worlds and photorealistic graphics—to ensure a return on investment. Kojima warns this is creating a “creative bottleneck,” where games are made from the same mold.
🎮 A Call for Boldness and Unique Identity
Kojima emphasizes that innovation doesn’t require a massive budget; it requires a commitment to challenging conventions. He points to indie developers as a vital force for creativity, often delivering more original experiences with fewer resources. He believes that a game’s mechanics and aesthetics should serve its unique identity, not just follow a checklist of popular features. When everyone copies the same thing, he says, “the medium stops evolving”.
💡 How Kojima Practices What He Preaches
True to his word, Kojima continues to defy industry norms with his own projects. His studio is developing Death Stranding 2, which he promises will be a “completely different experience” from the first, and OD, a mysterious horror project with Microsoft that aims to blend gaming and film using cloud technology. These projects show his unwavering commitment to pushing boundaries, even as the industry leans on sequels and formulaic design.
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Works Cited: “Techlife News – Issue 718.” 02 Aug. 2025.
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